We help AI-era tech companies find Resonance
Resonance = where AI ambition and operating reality align.
Most companies don't lack AI strategy or technology. They lack the operating and commercial model underneath.
We embed as interim COO with an AI transformation mandate: make AI show up in the P&L.
THE GAP
THE GAP
Growth outruns the operating model. The processes, teams and commercial engine that got a company here weren't built for the next stage, or for AI.
Headcount grows in step with revenue. New AI features ship without being priced. The CEO ends up running operations. A strategy deck and a few pilots don't change that; the operating model does.
That gap is where value is lost. Resonance closes that gap.
Growth outruns the operating model. The processes, teams and commercial engine that got a company here weren't built for the next stage, or for AI.
Headcount grows in step with revenue. New AI features ship without being priced. The CEO ends up running operations. A strategy deck and a few pilots don't change that; the operating model does.
That gap is where value is lost. Resonance closes that gap.
HOW we
Close it
HOW we Close it
One seat, from strategy to operating model.
AI either strengthens a company's business model or erodes it. To land on the right side, tech companies need two things in sequence: a strategy rebuilt for AI, then an operating and commercial model built to deliver it.
We do both, in that order, from the seat.
One seat, from strategy to operating model.
AI either strengthens a company's business model or erodes it. To land on the right side, tech companies need two things in sequence: a strategy rebuilt for AI, then an operating and commercial model built to deliver it.
We do both, in that order, from the seat.
1. Strategy
1. Strategy
Your ambition and your vision stay yours. Our job is to show where AI moves them faster: which customers to prioritise, how to price and package AI features and services, and which sales and marketing channels to rebuild. The result is the AI-native commercial and operating model you will run, and a clear view of the operating work it takes.
Your ambition and your vision stay yours. Our job is to show where AI moves them faster: which customers to prioritise, how to price and package AI features and services, and which sales and marketing channels to rebuild. The result is the AI-native commercial and operating model you will run, and a clear view of the operating work it takes.
2. Execution
2. Execution
We then roll out that model using our proprietary framework for designing and deploying agentic workflows, with people owning judgement and exceptions. Measured in revenue per employee, not in pilots. For example: customer feedback from every sales call turned into prioritised roadmap items, so sales and product work from one list; product usage tracked to flag the accounts ready to expand and the ones at risk of leaving; routine support and onboarding handled by agents, so service headcount stops growing with every new customer.
We then roll out that model using our proprietary framework for designing and deploying agentic workflows, with people owning judgement and exceptions. Measured in revenue per employee, not in pilots. For example: customer feedback from every sales call turned into prioritised roadmap items, so sales and product work from one list; product usage tracked to flag the accounts ready to expand and the ones at risk of leaving; routine support and onboarding handled by agents, so service headcount stops growing with every new customer.
AI strategy without the build is a deck. The build without the strategy automates the wrong work.
AI strategy without the build is a deck. The build without the strategy automates the wrong work.
WHY RESONANCE?
WHY RESONANCE?
Resonance is founder-led by Laurence Heinrichs, 15 years in tech, data and AI, senior leadership at BCG X, and currently a sitting C-Suite executive running AI transformation at scale inside a FTSE All-World company.
We take the COO seat where it’s empty, or work alongside your COO where it isn’t. First measurable results within the first quarter. Typically nine to twelve months in the seat, then we hire our replacement and step out. The value stays in the company, not in a retainer.
One or two companies at most, on site with the team, accountable for agreed milestones.
The operating leadership with AI acumen your business needs, doing the real thing, right now, brought to the company you lead or back.
Resonance is founder-led by Laurence Heinrichs, 15 years in tech, data and AI, senior leadership at BCG X, and currently a sitting C-Suite executive running AI transformation at scale inside a FTSE All-World company.
We take the COO seat where it’s empty, or work alongside your COO where it isn’t. First measurable results within the first quarter. Typically nine to twelve months in the seat, then we hire our replacement and step out. The value stays in the company, not in a retainer.
One or two companies at most, on site with the team, accountable for agreed milestones.
The operating leadership with AI acumen your business needs, doing the real thing, right now, brought to the company you lead or back.

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